We are seeking a highly motivated and data-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services across various digital channels. You will play a crucial role in enhancing brand awareness, driving traffic, and generating qualified leads. The ideal candidate will have a strong understanding of current marketing trends, excellent analytical skills, and a passion for creating impactful digital experiences. Skills: SEO/SEM, Google Analytics, Google Ads, Social Media Marketing (LinkedIn, Facebook, Instagram), Email Marketing Platforms (e.g., Mailchimp, HubSpot), Content Marketing, A/B Testing, CRM Software (e.g., Salesforce, HubSpot CRM), Marketing Automation, Copywriting, Data Analysis Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field, 3-5 years of proven experience in digital marketing, with a focus on campaign management and optimization, Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Solid knowledge of website analytics tools (e.g., Google Analytics), Experience in setting up and optimizing Google Adwords campaigns, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in online marketing and measurement, Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams