We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as sales and product), and vendors to launch campaigns on time and on budget, ultimately driving brand awareness and customer acquisition. Skills: SEO/SEM strategy and execution, Social Media Marketing (organic & paid), Email Marketing campaigns (e.g., Mailchimp, HubSpot), Content Marketing, Google Analytics, Google Ads, Facebook Ads Manager, CRM software (e.g., Salesforce, HubSpot CRM), Data Analysis & Reporting, A/B Testing, Copywriting, Project Management, Communication and interpersonal skills, Creativity and innovation Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field, 3-5 years of proven working experience in digital marketing, Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Experience in optimizing landing pages and user funnels, Solid knowledge of website analytics tools (e.g., Google Analytics), Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in online marketing and measurement, Excellent written and verbal communication skills